Project euPrevent Social Norms Approach
‘Together we are working in a cross-border setting to ensure good public health in the Euroregion Meuse-Rhine. We keep people informed and inspire them to make healthier choices.’
Various sources, as well as the surveys we have conducted, paint a worrying picture of the consumption behaviours that are harmful to health among young people aged between 12 and 26 years and elderly people aged 55 years and above in the Euroregion Meuse-Rhin (EMR).
Alcohol, cannabis, video games and medicines… what is the real situation?
Human beings are, by nature, social, so our behaviour is primarily influenced by the way we see others behaving and what we perceive to be ‘normal’. But the perception we have of others’ lifestyles is often inaccurate. Having a more precise idea of the behaviour actually adopted by our peers may be a powerful lever to encourage us to adjust our own behaviour. This is the principle behind the Social Norms Approach (SNA).